“Media Art: When ‘media’ refers to the mass media rather than to a particular art medium, this term refers to a trend in art production that involves the representation of representations, i.e., the depiction or deconstruction of mainstream images of those societal groups traditionally marginalized and depicted as stereotypes (e.g., African-Americans, Hispanics, Asian-Americans, gays and Lesbians). It has also come to include works appearing in mass media spaces, such as those usually reserved for advertising. Jenny Holzer’s fake television commercials on MTV are directed to an audience that might never enter a museum.”
Excerpted from: Diamond, David G. The Bulfinch Pocket Dictionary of Art Terms. Boston: Little Brown, 1992.
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