Copywriting

“Copywriting (noun): The writing of promotional, public relations, or advertising copy. Noun: copywriter.

‘The narrator’s admission that he is using the language of the advertising copy-writer is a revealing one, and he resorts, later, to the same jargon: “The Aston-Martin started with a deep, healthy roar.”’ David Lodge, Language of Fiction”

Excerpted from: Grambs, David. The Random House Dictionary for Writers and Readers. New York: Random House, 1990.